Law firm marketing by state
We asked ChatGPT for a lawyer in 50 cities. Google disagreed in 32.
On October 28, 2026 we asked ChatGPT for a car accident lawyer in each state's biggest city and compared the answer with Google's map results for the same search. In 32 of 50 cities, none of Google's top firms made ChatGPT's list. The most expensive Google clicks: Arizona $476, West Virginia $397, Colorado $371. 7 states make firms file or submit ads for review: Connecticut, Florida, Louisiana, Mississippi, Nevada, Rhode Island, Texas.
Pick your state
What ChatGPT says, what Google costs, which rules apply.
The Free AI Visibility Audit
See where your firm is leaking clients, and who’s getting them.
We check your website, your Google Maps spot and what ChatGPT says about your firm, then show you which competitors show up instead. Your Google Maps result comes back in about 5 seconds, and your audit preview a few minutes later. Then we walk you through the full audit on a short call.
Example auditInjury firm · name removed
24/100
- Not in the Google Maps top 20 for “car accident lawyer”
- 21 Google reviews. The top firm nearby has 636
- Named in 0 of 10 ChatGPT answers
- Two different addresses on record
- Listed on Avvo and Martindale