ChatGPT Ads for injury lawyers.
The sponsored slot under ChatGPT's answer, shown to people describing their accident in their own words. Your firm has to pass OpenAI's advertiser verification and ad review first. We handle it, then build a campaign for every case type you want.
A sponsored card, under the answer, when someone is ready to act.
ChatGPT ads are sponsored listings OpenAI shows below ChatGPT's answers. They appear when the conversation is about buying or hiring, they're clearly labeled, and they never change what ChatGPT says in the answer itself.
- Who sees them
- People on ChatGPT's Free and Go plans, including some logged-out use. Paid plans are ad-free
- When they show
- When the conversation has commercial intent, like hiring a lawyer
- How they're targeted
- By the context of the whole conversation, not a list of keywords
- Who can run them
- US law firms licensed where the ad runs, after OpenAI's verification and ad review
- LabelAlways marked "Sponsored"
- BrandYour firm name and favicon
- MessageWritten for one case type
- Landing pageThe matching case-type page
Same accident. Two very different ads.
Both still matter, and we run both. But they work differently, and the difference is where the opportunity is right now.
- 4 words. No idea how bad the crash was or when it happened.
- 10+ firms on one screen, all competing for the same click.
- Some of the most expensive clicks on Google.
- A full story. Case type, injuries, city and urgency, before they ever click.
- One sponsored card under the answer, not a wall of ads.
- Few firms advertising yet, because the channel is new.
| Google Ads | ChatGPT Ads | |
|---|---|---|
| What you target | Keywords people type | The context of the whole conversation |
| What you know before the click | A few words | Case type, injuries, city, timing |
| Competition on the screen | Ads, map pack, Local Services, organic | Usually one sponsored card |
| Who can advertise | Any firm with a card | Licensed firms that pass OpenAI's verification |
| Market maturity | 20 years of firms bidding | Launched in 2026. Early. |
| Where it wins | Volume, people searching right now | Context, lower competition, first-mover position |
| How we measure it | Cost per lead, cost per signed case | Cost per lead, cost per signed case |
"Had our first two calls from chatads today. Signed one of them up and the other is calling me Friday to sign up."
A new channel, with real rules. We handle them.
OpenAI allows law firm ads in the US only from firms licensed where the ad runs, and every advertiser goes through business verification and ad review. Your state bar's advertising rules still apply on top. We've taken firms through it, so you don't have to figure it out alone.
- 1
We prepare the application
Firm details, the states you're licensed in, landing pages and the case types you'll advertise.
Bookedly - 2
You verify
OpenAI's business verification needs a few details from the firm owner. About ten minutes of your time.
You · ~10 min - 3
OpenAI reviews
Verification can take up to a week, and every ad is reviewed before it runs. We answer any follow-up questions.
OpenAI - 4
Campaigns go live
One campaign per case type, with its own ads, budget and landing page.
Bookedly
One campaign per case. Written for that moment.
You approve every ad before it runs. We write them from claims you already publish: your results, your credentials, your reviews.
"I was rear-ended on I-10 last night and the other driver's insurance already called me."
It answers the next worry in their message, the insurance call, instead of a generic "call us."
Weekly checks. Monthly decisions.
A new channel moves fast. Your campaigns get looked at every week, and you get one report a month with the number that matters.
Application, verification support and OpenAI follow-ups.
OnceSeparate ads, budget and landing page for each case type.
SetupThe page answers the same worry the ad did. One clear next step.
SetupEvery lead tied to the campaign and conversation type that brought it.
SetupBudgets, placements and lead quality reviewed so nothing drifts.
WeeklyFresh messages tested against the winners in each case type.
Bi-weeklySpend, leads, cost per lead and signed cases. Plain English.
MonthlyWith the people running your account. What to scale, what to stop.
MonthlyChatGPT Ads, answered plainly.
Can law firms advertise on ChatGPT?
Yes, in the US. OpenAI allows law firm ads from firms licensed in the state where the ad is shown, after business verification and ad review. We set up the account and walk you through verification. Your state bar's advertising rules still apply.
How much do ChatGPT ads cost?
You set the budget. Campaigns can start at $25 a day in ad spend, paid to OpenAI. Our management fee is separate and depends on how many case types and cities we run.
Do ChatGPT ads change what ChatGPT recommends?
No. Ads appear below the answer and are labeled "Sponsored." That's why we pair them with AI SEO, which is how you get named inside the answer itself.
Who sees ChatGPT ads?
People using ChatGPT's Free and Go plans, including some logged-out use. Plus, Pro and business plans are ad-free, and OpenAI doesn't show ads to users it identifies as under 18.
Will the ads follow my state bar's advertising rules?
You approve every ad before it runs, and we only use claims you already publish.
Should I stop Google Ads?
No. Google still has the volume. ChatGPT Ads add a second channel with richer context and fewer competitors, while it's early.
Find out what ChatGPT says about your firm.
We ask ChatGPT, Gemini and Perplexity ten questions an injured person would ask in your city. That's thirty answers. On a short call, we walk you through every one and show you what to fix first.
Pick a time to go through your results.
We'll walk you through the 30 answers on a short call. Choose a time that works for you.
- ChatGPT linked to a website that doesn't exist, every time it named the firm.
- One assistant placed the firm in the wrong state.
- The site says open 24/7. The Google listing says weekdays 8 to 5, so the firm was left out of every "lawyer open now" answer.