In Wilmington, ChatGPT named 3 injury firms. Is yours one of them?
Bookedly (bookedly.co) runs ChatGPT Ads and AI SEO for Delaware law firms. This page shows what ChatGPT told someone hurt in Wilmington, what Google clicks cost across Delaware, and the Delaware advertising rules to know before an ad runs.
Firms named in the answer, in order:
- Roeberg Moore & Friedman
- Bifferato Gentilotti
- McCann Dillon Jaffe & Lamb
Asked October 28, 2026 through the OpenAI API with web search, located in Wilmington. Answers change from one ask to the next. The ad is an example of a ChatGPT ad slot.
Same question, two different lists.
Same day, same city, same case type. Left: Google Maps for "car accident lawyer". Right: ChatGPT. Firms on both lists are highlighted.
Google Maps, top 5
- The Sharma Law Firm4.9★ · 260 reviews
- Edelstein Martin & Nelson4.3★ · 19 reviews
- Morgan & Morgan4.8★ · 488 reviews
- Rhoades & Morrow Injury Attorneys4.7★ · 44 reviews
- McCann Dillon Jaffe & Lamb, LLC4.1★ · 35 reviews
ChatGPT's answer
- Roeberg Moore & Friedman
- Bifferato Gentilotti
- McCann Dillon Jaffe & Lamb
Only one firm, McCann Dillon Jaffe & Lamb, LLC, is in both lists. The other 4 firms Google shows first were not named by ChatGPT.
Pages ChatGPT read before answering: 4 law firm websites. It names the firms whose own pages answer the question and whose details match across sites it trusts.
The Google price of an injury search in Delaware.
Monthly Google searches in the US and the average cost per click advertisers paid, from Google's keyword data, pulled October 28, 2026. ChatGPT ads are new and far less crowded, which is why we start most Delaware firms there.
| Search | Searches / month | Cost per click |
|---|---|---|
| "delaware car accident lawyer" | 260 | $45 |
| "dover personal injury lawyer" | 170 | – |
| "wilmington de personal injury lawyer" | 90 | $260 |
| "dover car accident lawyer" | 50 | – |
| "dover truck accident lawyer" | 30 | – |
| "delaware truck accident lawyer" | 20 | – |
| "delaware wrongful death lawyer" | 20 | – |
| "newark de personal injury lawyer" | 10 | – |
| "delaware motorcycle accident lawyer" | 10 | – |
Before any Delaware ad runs.
A plain summary of the official rules, checked October 28, 2026. It is not legal advice: read the rules at the link and ask the bar's ethics line when in doubt. Every ad we write for a Delaware firm is built to these rules, and you approve it before it runs.
Delaware follows the ABA model with no filing and no accident waiting period, but every ad needs a responsible lawyer's name and office address, and targeted written or electronic solicitations must say "Advertising Material".
- Who enforces it
- Delaware Supreme Court (Office of Disciplinary Counsel enforces)
- The rules
- Delaware Lawyers' Rules of Professional Conduct 7.1 to 7.5 (comments current through Nov. 18, 2025)
- Filing or review
- No general filing requirement found in the official rules. Rules 7.1 to 7.3 contain no duty to file, pre-clear or keep copies of ads.
- Required labels
- Every communication must include the name and office address of at least one lawyer or firm responsible for it (Rule 7.2(c)). A written, recorded or electronic solicitation to anyone known to need legal help in a particular matter must include the words "Advertising Material" on the outside envelope and at the beginning and end of any recorded or electronic communication, unless sent to a lawyer or someone with a family, close personal or prior professional relationship (Rule 7.3(c)).
- Testimonials, results, specialist
- Delaware follows the ABA model. Reports of past results may mislead if they suggest the same result for other clients, and an appropriate disclaimer can help (comment to Rule 7.1). A lawyer may not state or imply specialist certification unless certified by an organization approved by a state authority or accredited by the ABA, with the certifier named (Rule 7.4(d)). The comment to Rule 7.4 says saying "specialist" or "specializes in" is generally allowed but must not be misleading.
- Online ads
- The comment to Rule 7.3 says a banner ad, website or TV commercial aimed at the public, or a message generated automatically by an internet search, is not a solicitation. The comment to Rule 7.2 allows paying for internet-based leads only if the lead generator does not recommend the lawyer, says no payment was made, or claims to have analysed the person's problem. Nothing on AI found.
- ChatGPT Ads
- OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review. A ChatGPT ad aimed at Delaware needs your Delaware license, and it is still lawyer advertising under the rules above.
Sources: courts.delaware.gov, courts.delaware.gov.
More on how the rules work across states: law firm advertising rules and can lawyers advertise on ChatGPT.
Get named in the answer, then own the spot under it.
We work with one firm per case type, per city. In Delaware that means Wilmington, Dover and Newark are separate markets.
- 1
ChatGPT Ads
How ChatGPT Ads work- Campaigns set to your Delaware cities, one per case type, once your firm passes OpenAI's verification.
- Ads written to the Delaware rules above and approved by you before they run.
- Every ad lands on the matching case page, not your homepage.
- 2
AI SEO
How AI SEO works- Case pages that answer what Wilmington clients ask ChatGPT, in the order they ask it.
- The same firm details on Google, Avvo, Justia, Martindale and the directories ChatGPT reads.
- Every month we ask ChatGPT, Gemini, Perplexity and Google AI who to call in your city, and show you the answers.
- 3
Google & Meta Ads
How we run Google & Meta- Google Search on the Delaware terms that still pay for themselves at $45 a click.
- Meta retargeting for people who read your page and left without calling.
- Call and form tracking down to the signed case.
Delaware law firm marketing, answered plainly.
Can Delaware lawyers advertise on ChatGPT?
Yes. OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review, so a Delaware campaign needs your Delaware license. The ad is still lawyer advertising under the Delaware rules, so the same content rules apply. Campaigns can start at $25 a day in ad spend.
Do Delaware law firm ads have to be filed with the bar?
We found no general filing requirement in the Delaware rules. The content rules still apply to every ad, online ones included. Source: Delaware Supreme Court (Office of Disciplinary Counsel enforces), checked October 28, 2026.
How much does a car accident click cost on Google in Delaware?
Google's keyword data puts the average cost per click for "delaware car accident lawyer" at $45 (October 28, 2026). OpenAI suggests starting ChatGPT ad bids at $3 to $5 a click.
Which firms does ChatGPT recommend for car accidents in Wilmington?
When we asked on October 28, 2026, ChatGPT named Roeberg Moore & Friedman, Bifferato Gentilotti and McCann Dillon Jaffe & Lamb. Answers change from one ask to the next, which is why we check every month for the firms we work with.
How does a Delaware firm get named by ChatGPT?
By being easy to agree on: case pages that answer the questions people ask, the same firm details on every listing, recent reviews that mention the case type, and mentions on sites the assistants trust. No one can guarantee it, so we show you the answers every month.
See where your firm is leaking clients, and who’s getting them.
We check your website, your Google Maps spot and what ChatGPT says about your firm, then show you which competitors show up instead. Your Google Maps result comes back in about 5 seconds, and your audit preview a few minutes later. Then we walk you through the full audit on a short call.
- Not in the Google Maps top 20 for “car accident lawyer”
- 21 Google reviews. The top firm nearby has 636
- Named in 0 of 10 ChatGPT answers
- Two different addresses on record
- Listed on Avvo and Martindale