In Honolulu, ChatGPT named 4 injury firms. Is yours one of them?
Bookedly (bookedly.co) runs ChatGPT Ads and AI SEO for Hawaii law firms. This page shows what ChatGPT told someone hurt in Honolulu, what Google clicks cost across Hawaii, and the Hawaii advertising rules to know before an ad runs.
Firms named in the answer, in order:
- Hawaii Law / HiLaw
- Charles H. Brower & Associates
- Mattoch & Kirley
- Robinson Chur & Cheng
Asked October 28, 2026 through the OpenAI API with web search, located in Honolulu. Answers change from one ask to the next. The ad is an example of a ChatGPT ad slot.
Same question, two different lists.
Same day, same city, same case type. Left: Google Maps for "car accident lawyer". Right: ChatGPT. Firms on both lists are highlighted.
Google Maps, top 5
- The Law Offices of David W. Barlow4.8★ · 23 reviews
- Mattoch & Kirley, LLLC5★ · 58 reviews
- Law Offices of William H. Lawson4.7★ · 12 reviews
- Potts & Potts - Car Accident Lawyers5★ · 21 reviews
- Leavitt, Yamane & Soldner4.9★ · 186 reviews
ChatGPT's answer
- Hawaii Law / HiLaw
- Charles H. Brower & Associates
- Mattoch & Kirley
- Robinson Chur & Cheng
Only one firm, Mattoch & Kirley, LLLC, is in both lists. The other 4 firms Google shows first were not named by ChatGPT.
Pages ChatGPT read before answering: 5 law firm websites. It names the firms whose own pages answer the question and whose details match across sites it trusts.
The Google price of an injury search in Hawaii.
Monthly Google searches in the US and the average cost per click advertisers paid, from Google's keyword data, pulled October 28, 2026. ChatGPT ads are new and far less crowded, which is why we start most Hawaii firms there.
| Search | Searches / month | Cost per click |
|---|---|---|
| "honolulu car accident lawyer" | 390 | $18 |
| "honolulu personal injury lawyer" | 390 | $18 |
| "hawaii personal injury lawyer" | 260 | $4.67 |
| "hawaii car accident lawyer" | 110 | $30 |
| "hawaii wrongful death lawyer" | 30 | – |
| "hawaii truck accident lawyer" | 20 | – |
| "honolulu truck accident lawyer" | 10 | – |
| "hawaii motorcycle accident lawyer" | 10 | – |
Before any Hawaii ad runs.
A plain summary of the official rules, checked October 28, 2026. It is not legal advice: read the rules at the link and ask the bar's ethics line when in doubt. Every ad we write for a Hawaii firm is built to these rules, and you approve it before it runs.
Hawaii does not make you file or pre-clear ads, but every ad must be truthful and name a responsible lawyer, and a targeted message to a known legal need must be labeled "Advertising Material" and cannot go to injury victims in the first 30 days.
- Who enforces it
- Hawai'i Supreme Court (it sets the Hawai'i Rules of Professional Conduct)
- The rules
- HRPC Rules 7.1 to 7.5
- Filing or review
- No general filing requirement found in the official rules. Rules 7.1 to 7.5 contain no requirement to file ads with, or get them approved by, the bar or a committee.
- Required labels
- A targeted written, recorded or electronic message soliciting someone known to need legal services in a particular matter must say "Advertising Material" on the envelope (if any) and at the beginning and end of any recorded or electronic message (Rule 7.3(c)). Every ad must name at least one lawyer responsible for its content (Rule 7.2(c)).
- Contacting accident victims
- 30 days after an injury or death: no solicitation about a personal injury or wrongful death action, or an accident, involving the person or a relative, unless it happened more than 30 days before (Rule 7.3(e)(1)).
- Testimonials, results, specialist
- Rule 7.1 bars false or misleading claims, including claims likely to create an unjustified expectation about results and comparisons with other lawyers that cannot be proven. The rule text has no separate testimonial ban. A lawyer may say they specialize, but may not say they are recognized or certified as a specialist except through the Hawai'i certification route, which requires naming the certifier and a Supreme Court statement (Rule 7.4(d) and comment 1).
- Online ads
- Rule 7.2(a) allows advertising by written, recorded or electronic communication, including public media. Comment 1 to Rule 7.3 names email, social media, instant messaging and text messaging as forms of direct contact that can count as solicitation. No AI-specific lawyer advertising rule was found in the sources checked.
- ChatGPT Ads
- OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review. A ChatGPT ad aimed at Hawaii needs your Hawaii license, and it is still lawyer advertising under the rules above.
Sources: courts.state.hi.us, courts.state.hi.us:443.
More on how the rules work across states: law firm advertising rules and can lawyers advertise on ChatGPT.
Get named in the answer, then own the spot under it.
We work with one firm per case type, per city. In Hawaii that means Honolulu, Hilo and Kailua are separate markets.
- 1
ChatGPT Ads
How ChatGPT Ads work- Campaigns set to your Hawaii cities, one per case type, once your firm passes OpenAI's verification.
- Ads written to the Hawaii rules above and approved by you before they run.
- Every ad lands on the matching case page, not your homepage.
- 2
AI SEO
How AI SEO works- Case pages that answer what Honolulu clients ask ChatGPT, in the order they ask it.
- The same firm details on Google, Avvo, Justia, Martindale and the directories ChatGPT reads.
- Every month we ask ChatGPT, Gemini, Perplexity and Google AI who to call in your city, and show you the answers.
- 3
Google & Meta Ads
How we run Google & Meta- Google Search on the Hawaii terms that still pay for themselves at $18 a click.
- Meta retargeting for people who read your page and left without calling.
- Call and form tracking down to the signed case.
Hawaii law firm marketing, answered plainly.
Can Hawaii lawyers advertise on ChatGPT?
Yes. OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review, so a Hawaii campaign needs your Hawaii license. The ad is still lawyer advertising under the Hawaii rules, so the same content rules apply. Campaigns can start at $25 a day in ad spend.
Do Hawaii law firm ads have to be filed with the bar?
We found no general filing requirement in the Hawaii rules. The content rules still apply to every ad, online ones included. Source: Hawai'i Supreme Court (it sets the Hawai'i Rules of Professional Conduct), checked October 28, 2026.
How much does a car accident click cost on Google in Hawaii?
Google's keyword data puts the average cost per click for "honolulu car accident lawyer" at $18 (October 28, 2026). OpenAI suggests starting ChatGPT ad bids at $3 to $5 a click.
Which firms does ChatGPT recommend for car accidents in Honolulu?
When we asked on October 28, 2026, ChatGPT named Hawaii Law / HiLaw, Charles H. Brower & Associates, Mattoch & Kirley and Robinson Chur & Cheng. Answers change from one ask to the next, which is why we check every month for the firms we work with.
How does a Hawaii firm get named by ChatGPT?
By being easy to agree on: case pages that answer the questions people ask, the same firm details on every listing, recent reviews that mention the case type, and mentions on sites the assistants trust. No one can guarantee it, so we show you the answers every month.
See where your firm is leaking clients, and who’s getting them.
We check your website, your Google Maps spot and what ChatGPT says about your firm, then show you which competitors show up instead. Your Google Maps result comes back in about 5 seconds, and your audit preview a few minutes later. Then we walk you through the full audit on a short call.
- Not in the Google Maps top 20 for “car accident lawyer”
- 21 Google reviews. The top firm nearby has 636
- Named in 0 of 10 ChatGPT answers
- Two different addresses on record
- Listed on Avvo and Martindale