Your next client asked ChatGPT first.
When someone asks ChatGPT, Claude, Gemini or Perplexity which lawyer to call, Bookedly puts your ad right under the answer, and works to make your firm the answer itself. We started with personal injury and now work with firms in every practice area.
One firm per case type, per city. Check if yours is still open.
Here are a few Houston personal injury firms with strong reviews for car accident cases:
- Your Firm, PLLC handles car and truck accidents, offers a free consultation and answers 24/7.
- Another firm
- Another firm
The last time lawyers had an opening like this was 2004. This time there are two.
In the early 2000s, the firms that took SEO seriously owned page one for a decade. In the early days of Google Ads, injury clicks cost a fraction of today's prices, and the firms that bought early built the pipelines they still live off. Both of those windows are open again, at the same time.
Few firms knew Google rankings could be earned. The ones who acted first became the names everyone else competes against.
Few firms know ChatGPT's answers can be shaped. Early movers build the reviews, citations and pages the assistants keep coming back to.
Injury clicks were cheap because almost no firms were bidding.
Law firms can now advertise under ChatGPT's answers, and few firms in any city run them yet.
OpenAI suggests starting click bids of $3 to $5. Google clicks for injury searches are commonly reported at $50 to $300+ in big metros. Sources and the full breakdown
"We haven't seen an opportunity like this in 20 years. And this time, we're living two at once."
Neither window stays open. Google's didn't. The firms that moved in 2004 are the ones you're outbidding today. In 2026, you can be that firm, or compete against it.
See where your firm standsInjured people stopped scrolling ten blue links.
Someone who just got hurt opens ChatGPT and asks which lawyer to call. They get three or four names, with phone numbers. Most of them call one of those names and never search again.
Ten results and a row of ads
Injury clicks are some of the most expensive on Google, and the person compares five firms before calling one.
Three or four names
ChatGPT, Gemini and Google's AI Overviews pick a short list. If your firm isn't on it, you're not in the running.
One sponsored slot
Shown under the answer when someone is looking to hire. Few firms in any city run them yet.
Three services, in the order they matter.
ChatGPT Ads
Take the sponsored slot under the answer, case type by case type.
Verification handledHow ChatGPT Ads work
- OpenAI verifies every advertiser and reviews every ad, and law firms must be licensed where the ad runs. We set it up with you.
- A separate campaign for each case type or practice area you want more of: truck accidents, DUI defense, divorce, immigration.
- Campaigns can start at $25 a day in ad spend. You see cost per lead from the first week.
- We fix what AI assistants read about your firm: your website, Google listing, reviews, and directories like Avvo, Justia and Martindale.
- We add pages for the exact questions your clients ask, written so ChatGPT can quote them.
- Every month we re-ask those questions and show you where you're named.
Google & Meta Ads
Catch the people searching right after the crash, and the ones who left without calling.
- Google Search and Local Services Ads on the searches that sign cases.
- Meta retargeting that follows every visitor who compared you and didn't call.
- Call and form tracking, so every lead is tied to the ad that brought it.
We don't work with your competitors. And we don't lock you in.
One firm per case type, per city.
Once you claim car accidents in your city, we won't take another firm for it. When it's gone, it's gone.
No long-term contract.
We keep clients with results, not paperwork. Stay because it works, leave anytime.
Built by the team behind Courimo.
In legal and B2B marketing since 2018. AI search runs on the same signals as Google, and we already know how to move them.
"Had our first two calls from chatads today. Signed one of them up and the other is calling me Friday to sign up."
Matt Wayman · Wayman Law Group, St. Louis · ChatGPT Ads
Every case type gets asked differently. We win them one at a time.
Tell us which cases you want more of. We build the AI SEO pages and the ChatGPT campaigns for those questions first.
The rear-end on the highway
"I got rear-ended on I-10. Do I need a lawyer?"
The highest-volume question. We start here in most markets.
Car accident marketingThe 18-wheeler case
"Who's the best truck accident lawyer in Dallas?"
Fewer searches, bigger fees. Worth its own campaign.
Truck accident marketingThe driver who "never saw him"
"A car turned left in front of my motorcycle in Phoenix. The insurance says it's my fault."
Riders expect to be blamed. Firms that show up as the riders' lawyer win these.
Motorcycle accident marketingThe rideshare crash
"I was in an Uber that got hit. Whose insurance pays for my injuries?"
Confusing insurance means people ask AI first. The answer should end with your name.
Rideshare accident marketingThe hardest call
"How do I find a wrongful death lawyer I can trust?"
Handled with care, written with your team, approved by you.
Wrongful death marketingWhich one is yours?
We'll check what ChatGPT says for your case types in your city.
Check my case typesLaw firms can run ChatGPT ads in the US, with conditions. The firm must be licensed where the ad runs, and OpenAI verifies every advertiser and reviews every ad. We set up the account, walk you through verification (about ten minutes of your time) and make sure the ads fit your state bar's rules.
We run ChatGPT Ads and AI SEO for firms in criminal defense and DUI, family law, immigration, estate planning, employment, real estate, trademark and more.
From the first check to signed cases.
AI Visibility Check
Thirty answers from three assistants, and what's wrong in them.
A plan for your city
Which questions to win first, which case types to advertise, and the budget it takes.
Launch
AI SEO starts in month one. ChatGPT and Google ads go live once your accounts are approved.
One report a month
Where AI names you, what the ads cost, and how many leads became signed cases.
Month-to-month, no long-term contract. Your first check is free, and you keep the report whether or not you hire us.
The two brains behind Bookedly.
Legal marketing, paid media and sales, now focused on one thing: getting injury firms named and booked through AI. You talk to the people running your account.
Elie Wahnoun
Co-founder · Head of Client StrategyFounder of Courimo, a digital marketing agency running campaigns for law firms and B2B companies since 2018. Has generated $26M+ in sales for clients over the last five years, across 500+ customers.
Yaniv Dayan
Co-founder · Head of Media and SystemsRuns the media buying team and builds the systems behind every campaign: the ad accounts, the tracking, the CRM and the follow-up that turns a lead into a booked call.
Find out what ChatGPT says about your firm.
We ask ChatGPT, Gemini and Perplexity ten questions an injured person would ask in your city. That's thirty answers. On a short call, we walk you through every one and show you what to fix first.
Pick a time to go through your results.
We'll walk you through the 30 answers on a short call. Choose a time that works for you.
- ChatGPT linked to a website that doesn't exist, every time it named the firm.
- One assistant placed the firm in the wrong state.
- The site says open 24/7. The Google listing says weekdays 8 to 5, so the firm was left out of every "lawyer open now" answer.
What PI firms ask us first.
What is AI SEO?
It's the work that gets your firm named when someone asks ChatGPT, Gemini, Perplexity or Google's AI Overviews for a lawyer. Some people call it GEO, generative engine optimization.
Will my firm get approved for ChatGPT Ads?
If your firm is licensed in the states where the ads run, yes. OpenAI allows law firm ads in the US after business verification and ad review. We prepare the account and write the ads to pass review, and walk you through the verification, which takes about ten minutes of your time.
How much budget do I need for ChatGPT Ads?
Campaigns can start at $25 a day in ad spend, which you pay to OpenAI directly. Most firms start between $25 and $65 a day, then raise it once they see their cost per signed case.
Will ChatGPT ads break my state bar's advertising rules?
You approve every ad before it runs. We write them from claims you already publish: your results, your credentials and your reviews.
How long before I see results?
ChatGPT Ads can bring calls within the first couple of weeks after your account is approved. AI SEO takes longer: the first month is cleanup of your site, your listings and the facts AI tools have about your firm, and new mentions usually start showing up from month two.
I already work with a marketing team. Can you work alongside them?
Yes. Most firms we talk to already have someone running their website or Google Ads. We handle AI search and ChatGPT Ads, which most agencies don't run yet, and share every change we make so nothing overlaps.
Do I need a new website?
No. AI SEO works on the site you have. We fix what the assistants read and add pages for the questions you're missing.
Ask ChatGPT who the best injury lawyer in your city is.
Then let us show you why it said that, and how to change the answer.