In Billings, ChatGPT named 5 injury firms. Is yours one of them?
Bookedly (bookedly.co) runs ChatGPT Ads and AI SEO for Montana law firms. This page shows what ChatGPT told someone hurt in Billings, what Google clicks cost across Montana, and the Montana advertising rules to know before an ad runs.
Firms named in the answer, in order:
- D’Alton Law Firm
- Rimrock Law
- Yellowstone Law
- RMK Law Firm
- Finn Law PLLC
Asked October 28, 2026 through the OpenAI API with web search, located in Billings. Answers change from one ask to the next. The ad is an example of a ChatGPT ad slot.
Same question, two different lists.
Same day, same city, same case type. Left: Google Maps for "car accident lawyer". Right: ChatGPT. Firms on both lists are highlighted.
Google Maps, top 5
- Heenan & Cook Injury and Accident Attorneys4.8★ · 249 reviews
- Yellowstone Law5★ · 122 reviews
- AVA Law Group4.9★ · 1,628 reviews
- Hensel Law, PLLC5★ · 82 reviews
- The Advocates Injury Attorneys4.7★ · 177 reviews
ChatGPT's answer
- D’Alton Law Firm
- Rimrock Law
- Yellowstone Law
- RMK Law Firm
- Finn Law PLLC
Only one firm, Yellowstone Law, is in both lists. The other 4 firms Google shows first were not named by ChatGPT.
Pages ChatGPT read before answering: 5 law firm websites plus montanabar.org. It names the firms whose own pages answer the question and whose details match across sites it trusts.
The Google price of an injury search in Montana.
Monthly Google searches in the US and the average cost per click advertisers paid, from Google's keyword data, pulled October 28, 2026. ChatGPT ads are new and far less crowded, which is why we start most Montana firms there.
| Search | Searches / month | Cost per click |
|---|---|---|
| "billings personal injury lawyer" | 170 | $63 |
| "montana personal injury lawyer" | 170 | $28 |
| "bozeman car accident lawyer" | 90 | – |
| "montana car accident lawyer" | 50 | $108 |
| "billings truck accident lawyer" | 40 | – |
| "bozeman truck accident lawyer" | 30 | – |
| "missoula car accident lawyer" | 10 | – |
| "missoula truck accident lawyer" | 10 | – |
| "montana wrongful death lawyer" | 10 | – |
| "montana motorcycle accident lawyer" | 10 | – |
Before any Montana ad runs.
A plain summary of the official rules, checked October 28, 2026. It is not legal advice: read the rules at the link and ask the bar's ethics line when in doubt. Every ad we write for a Montana firm is built to these rules, and you approve it before it runs.
Montana has no ad filing, but any online ad needs a named responsible lawyer with contact details, the states where the lawyer is licensed, and a 'past results' disclaimer if it shows results.
- Who enforces it
- Montana Supreme Court (rules); lawyer discipline through the Office of Disciplinary Counsel
- The rules
- Mont. R. Prof. Conduct 7.1 to 7.3 and 7.5 (Rule 7.4 eliminated); last amended October 29, 2020
- Filing or review
- No general filing requirement found in the official rules. The rules text has no filing, pre-approval or record-retention requirement for ads.
- Required labels
- Rule 7.3(c): written, recorded or electronic solicitations to a person known to need legal services in a particular matter must include the words 'Advertising Material' on the outside envelope and at the beginning and end of any recording or electronic message. Rule 7.2(d): every communication must include the name and contact information of at least one responsible lawyer or firm. Rule 7.1(l): ads must identify the jurisdictions where the lawyer is licensed.
- Testimonials, results, specialist
- Rule 7.1(c): ads that proclaim results such as damage awards or verdict records must state that past results afford no guarantee of future results and that every case is different. Rule 7.1(h): a paid testimonial or endorsement must conspicuously disclose the payment. Rule 7.1(i): simulated portrayals must be identified as simulations. Rule 7.2(c): a specialist claim needs certification by a state-approved or ABA-accredited body, named in the communication.
- Online ads
- Rule 7.2(a) allows communication through any media. Rule 7.3(b) bars written, recorded or electronic solicitation of someone who is already represented, asked not to be contacted, or cannot exercise reasonable judgment. No website, social media or AI-specific provision was found.
- ChatGPT Ads
- OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review. A ChatGPT ad aimed at Montana needs your Montana license, and it is still lawyer advertising under the rules above.
Sources: courts.mt.gov.
More on how the rules work across states: law firm advertising rules and can lawyers advertise on ChatGPT.
Get named in the answer, then own the spot under it.
We work with one firm per case type, per city. In Montana that means Billings, Missoula and Bozeman are separate markets.
- 1
ChatGPT Ads
How ChatGPT Ads work- Campaigns set to your Montana cities, one per case type, once your firm passes OpenAI's verification.
- Ads written to the Montana rules above and approved by you before they run.
- Every ad lands on the matching case page, not your homepage.
- 2
AI SEO
How AI SEO works- Case pages that answer what Billings clients ask ChatGPT, in the order they ask it.
- The same firm details on Google, Avvo, Justia, Martindale and the directories ChatGPT reads.
- Every month we ask ChatGPT, Gemini, Perplexity and Google AI who to call in your city, and show you the answers.
- 3
Google & Meta Ads
How we run Google & Meta- Google Search on the Montana terms that still pay for themselves at $108 a click.
- Meta retargeting for people who read your page and left without calling.
- Call and form tracking down to the signed case.
Montana law firm marketing, answered plainly.
Can Montana lawyers advertise on ChatGPT?
Yes. OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review, so a Montana campaign needs your Montana license. The ad is still lawyer advertising under the Montana rules, so the same content rules apply. Campaigns can start at $25 a day in ad spend.
Do Montana law firm ads have to be filed with the bar?
We found no general filing requirement in the Montana rules. The content rules still apply to every ad, online ones included. Source: Montana Supreme Court (rules); lawyer discipline through the Office of Disciplinary Counsel, checked October 28, 2026.
How much does a car accident click cost on Google in Montana?
Google's keyword data puts the average cost per click for "montana car accident lawyer" at $108 (October 28, 2026). OpenAI suggests starting ChatGPT ad bids at $3 to $5 a click.
Which firms does ChatGPT recommend for car accidents in Billings?
When we asked on October 28, 2026, ChatGPT named D’Alton Law Firm, Rimrock Law, Yellowstone Law, RMK Law Firm and Finn Law PLLC. Answers change from one ask to the next, which is why we check every month for the firms we work with.
How does a Montana firm get named by ChatGPT?
By being easy to agree on: case pages that answer the questions people ask, the same firm details on every listing, recent reviews that mention the case type, and mentions on sites the assistants trust. No one can guarantee it, so we show you the answers every month.
See where your firm is leaking clients, and who’s getting them.
We check your website, your Google Maps spot and what ChatGPT says about your firm, then show you which competitors show up instead. Your Google Maps result comes back in about 5 seconds, and your audit preview a few minutes later. Then we walk you through the full audit on a short call.
- Not in the Google Maps top 20 for “car accident lawyer”
- 21 Google reviews. The top firm nearby has 636
- Named in 0 of 10 ChatGPT answers
- Two different addresses on record
- Listed on Avvo and Martindale