In Burlington, ChatGPT named 4 injury firms. Is yours one of them?
Bookedly (bookedly.co) runs ChatGPT Ads and AI SEO for Vermont law firms. This page shows what ChatGPT told someone hurt in Burlington, what Google clicks cost across Vermont, and the Vermont advertising rules to know before an ad runs.
Firms named in the answer, in order:
- Maley and Maley, PLLC
- Shoup, Evers & Green
- The Burlington Law Practice
- Kaplan and Kaplan
Asked October 28, 2026 through the OpenAI API with web search, located in Burlington. Answers change from one ask to the next. The ad is an example of a ChatGPT ad slot.
Same question, two different lists.
Same day, same city, same case type. Left: Google Maps for "car accident lawyer". Right: ChatGPT. Firms on both lists are highlighted.
Google Maps, top 5
- Morgan & Morgan4.8★ · 322 reviews
- Promoting Justice Personal Injury & Car Accident Lawyers4.9★ · 102 reviews
- Dickson Law Office, PLLC5★ · 51 reviews
- KAPLAN AND KAPLAN5★ · 72 reviews
- Gravel & Shea PC4.8★ · 93 reviews
ChatGPT's answer
- Maley and Maley, PLLC
- Shoup, Evers & Green
- The Burlington Law Practice
- Kaplan and Kaplan
Only one firm, KAPLAN AND KAPLAN, is in both lists. The other 4 firms Google shows first were not named by ChatGPT.
Pages ChatGPT read before answering: 4 law firm websites plus vtbar.org. It names the firms whose own pages answer the question and whose details match across sites it trusts.
The Google price of an injury search in Vermont.
Monthly Google searches in the US and the average cost per click advertisers paid, from Google's keyword data, pulled October 28, 2026. ChatGPT ads are new and far less crowded, which is why we start most Vermont firms there.
| Search | Searches / month | Cost per click |
|---|---|---|
| "vermont personal injury lawyer" | 210 | $2.72 |
| "burlington car accident lawyer" | 30 | – |
| "vermont wrongful death lawyer" | 30 | – |
| "burlington truck accident lawyer" | 10 | – |
| "vermont truck accident lawyer" | 10 | – |
Before any Vermont ad runs.
A plain summary of the official rules, checked October 28, 2026. It is not legal advice: read the rules at the link and ask the bar's ethics line when in doubt. Every ad we write for a Vermont firm is built to these rules, and you approve it before it runs.
Vermont does not require filing, but every ad must name a responsible lawyer and office address, and any targeted solicitation must be labeled 'Advertising Material'.
- Who enforces it
- Vermont Supreme Court; Professional Responsibility Board (disciplinary counsel)
- Filing or review
- No general filing requirement found in the official rules. No filing or pre-approval requirement appears in Rules 7.1 to 7.3 as reproduced.
- Required labels
- Written, recorded or electronic solicitations to someone known to need legal help in a particular matter must carry 'Advertising Material' on the envelope, if any, and at the start and end of the communication. Every advertisement must include the name and office address of a responsible lawyer or firm (Rule 7.2(c)).
- Testimonials, results, specialist
- Follows the ABA approach to false or misleading statements. Specialist claims: a lawyer may state they practice in a field but may not state or imply certification as a specialist unless certified by an approved or ABA-accredited body that is named (Rule 7.4).
- Online ads
- Vermont Bar Association Opinion 00-04 treats a lawyer's website as advertising. Pages directed at people who need legal services and have no relationship with the lawyer should carry 'Advertising Material'; other pages need not. That opinion predates the 2009 rule changes.
- ChatGPT Ads
- OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review. A ChatGPT ad aimed at Vermont needs your Vermont license, and it is still lawyer advertising under the rules above.
Sources: courtrules.net, courtrules.net, courtrules.net. Parts of this summary were read from a published copy of the rules because the official site could not be reached; check the official text before relying on it.
More on how the rules work across states: law firm advertising rules and can lawyers advertise on ChatGPT.
Get named in the answer, then own the spot under it.
We work with one firm per case type, per city. In Vermont that means Burlington, South Burlington and Rutland are separate markets.
- 1
ChatGPT Ads
How ChatGPT Ads work- Campaigns set to your Vermont cities, one per case type, once your firm passes OpenAI's verification.
- Ads written to the Vermont rules above and approved by you before they run.
- Every ad lands on the matching case page, not your homepage.
- 2
AI SEO
How AI SEO works- Case pages that answer what Burlington clients ask ChatGPT, in the order they ask it.
- The same firm details on Google, Avvo, Justia, Martindale and the directories ChatGPT reads.
- Every month we ask ChatGPT, Gemini, Perplexity and Google AI who to call in your city, and show you the answers.
- 3
Google & Meta Ads
How we run Google & Meta- Google Search on the Vermont terms that still pay for themselves at $2.72 a click.
- Meta retargeting for people who read your page and left without calling.
- Call and form tracking down to the signed case.
Vermont law firm marketing, answered plainly.
Can Vermont lawyers advertise on ChatGPT?
Yes. OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review, so a Vermont campaign needs your Vermont license. The ad is still lawyer advertising under the Vermont rules, so the same content rules apply. Campaigns can start at $25 a day in ad spend.
Do Vermont law firm ads have to be filed with the bar?
We found no general filing requirement in the Vermont rules. The content rules still apply to every ad, online ones included. Source: Vermont Supreme Court; Professional Responsibility Board (disciplinary counsel), checked October 28, 2026.
How much does a car accident click cost on Google in Vermont?
Google's keyword data puts the average cost per click for "vermont personal injury lawyer" at $2.72 (October 28, 2026). OpenAI suggests starting ChatGPT ad bids at $3 to $5 a click.
Which firms does ChatGPT recommend for car accidents in Burlington?
When we asked on October 28, 2026, ChatGPT named Maley and Maley, PLLC, Shoup, Evers & Green, The Burlington Law Practice and Kaplan and Kaplan. Answers change from one ask to the next, which is why we check every month for the firms we work with.
How does a Vermont firm get named by ChatGPT?
By being easy to agree on: case pages that answer the questions people ask, the same firm details on every listing, recent reviews that mention the case type, and mentions on sites the assistants trust. No one can guarantee it, so we show you the answers every month.
See where your firm is leaking clients, and who’s getting them.
We check your website, your Google Maps spot and what ChatGPT says about your firm, then show you which competitors show up instead. Your Google Maps result comes back in about 5 seconds, and your audit preview a few minutes later. Then we walk you through the full audit on a short call.
- Not in the Google Maps top 20 for “car accident lawyer”
- 21 Google reviews. The top firm nearby has 636
- Named in 0 of 10 ChatGPT answers
- Two different addresses on record
- Listed on Avvo and Martindale