Most options were built for Google's ten blue links. Bookedly is built for the way injured people now look for a lawyer: asking ChatGPT, Gemini and Google's AI, then clicking the sponsored answer or calling a name on the short list. We do AI SEO first, then ChatGPT Ads, then Google and Meta, for personal injury firms only, and report signed cases rather than traffic.
Side by side
| SEO agency | Google Ads agency | Lead vendor | In-house | Bookedly | |
|---|---|---|---|---|---|
| Gets you named in ChatGPT answers | Sometimes, as an add-on | No | No | If someone learns it | Yes, it's the first service |
| Runs ChatGPT ads | Rarely | Some | No | Possible | Yes |
| Runs Google and Meta ads | Often a separate team | Yes | They run their own | Yes | Yes |
| Leads are yours alone | Yes | Yes | Often shared or resold | Yes | Yes |
| You own the assets | Usually | Ask about the account | No | Yes | Yes, in your name |
| Reports | Rankings, traffic | Clicks, cost per lead | Leads delivered | Varies | AI mentions, cost per lead, signed cases |
| Built only for PI firms | Rarely | Sometimes | Often | Yes | Yes |
Traditional SEO agency
Good at: websites, blog content and ranking pages on Google over time. A strong site still helps with AI search.
Falls short: most report rankings and traffic, not whether ChatGPT names you. Many treat "AI SEO" as a new label on the same blog posts. Ask them to show you what ChatGPT says about your firm today, and what they'll do about it.
Google Ads agency
Good at: catching people searching right after a crash. Google still has the most volume, and we run it too.
Falls short: injury clicks are some of the most expensive on Google, and every firm in your city bids on them. Paid search does nothing for the AI answers people read before they search, and stops the day you stop paying.
Lead vendors
Good at: volume, fast, with no setup.
Falls short: leads are often shared with other firms or resold, quality varies, and you build nothing you own. Some arrangements also raise referral-fee questions under your bar's rules, so check before signing.
In-house marketing team
Good at: knowing your firm, your voice and your intake team better than anyone outside.
Falls short: one or two people rarely cover AI SEO, ChatGPT Ads, Google, Meta and tracking at once, and the AI side changes monthly. Many firms keep an in-house lead and bring in a specialist for the channels.
Start with the free check. We'll show you what AI says about you today, then tell you honestly whether we're the right fit.
Where Bookedly fits
- AI SEO first. Getting your firm named when someone asks ChatGPT, Gemini, Perplexity or Google's AI which lawyer to call.
- ChatGPT Ads second. The sponsored slot under the answer, one campaign per case type, set up and verified for you.
- Google and Meta third. Search, Local Services Ads and retargeting, using the same case-type pages.
- Built for personal injury firms in the US. Every page, ad and report is made for how injury cases come in.
- Signed cases, not clicks. One monthly report with where AI names you, what the ads cost and which leads signed.
We're a poor fit if you want guaranteed rankings, a promise that ChatGPT will name you, or leads by next week with no work on your listings and pages.
Questions
Can I keep my current SEO agency and add Bookedly?
Yes. Some firms keep their website and blog with their current agency and bring us in for AI SEO and ChatGPT Ads. We'll coordinate so no one undoes the other's work.
Do you replace our Google Ads agency?
We can run Google and Meta, or work alongside the agency you have. What matters is that every channel is measured the same way, by signed cases.
How is Bookedly different from a lead vendor?
Your leads come to your firm only, from your own pages, listings and ad accounts, all in your name. If you stop working with us, everything we built stays with you.