Google and Meta ads that are judged by signed cases.
Most injured people still search Google right after a crash, and most of them don't call the first firm they click. We run the Google ads that catch them tonight and the Meta ads that bring them back tomorrow, with every call tracked to the ad that earned it.
Where each ad catches the same person.
An injured person rarely calls the first firm they see. Here's the path, and the ad that's waiting at each step.
- Tonight, 9:40 pm
They search Google
"truck accident lawyer near me". Your Local Services ad with the Google Verified badge and your Search ad sit at the top.
- 9:43 pm
They visit, then leave
They read your page and close the tab to compare. Most visitors do. Your site tags them for retargeting.
- Tomorrow, 8:15 am
They see you again
A Meta ad on Instagram or Facebook reminds them who you are, with the case type they looked at.
- Tomorrow, 12:30 pm
They ask ChatGPT
Before calling, they ask which firm to trust. AI SEO puts your name in the answer and ChatGPT Ads holds the slot under it.
- Tomorrow, 12:34 pm
They call you
The call is tracked back to every ad that touched it, so you know what to spend more on.
Each one does something the others can't.
The top of the page
- The Google Verified block above every other result
- You pay per lead, not per click
- We handle the screening and profile
The person searching now
- Case-type keywords that sign, not every "lawyer" search
- Negative keywords so you don't pay for job seekers and DIY searches
- A landing page per case type, built for one action: the call
The person who didn't call
- Retargeting everyone who visited and left
- Ads by case type, written from your real results
- Frequency limits so you stay visible without being annoying
Same platforms. Different scoreboard.
| Typical PPC agency | Bookedly | |
|---|---|---|
| What they report | Clicks, impressions, cost per click | Leads, cost per lead, signed cases |
| Who they work with | Any industry | Law firms, personal injury first |
| Landing pages | Your homepage | One page per case type, built for the call |
| Call tracking | Sometimes | Every call and form tied to its ad |
| AI search | Not part of the job | Same team runs AI SEO and ChatGPT Ads |
Google & Meta, answered plainly.
Should a personal injury firm still run Google Ads?
Yes. Most injured people still search Google right after a crash. Google catches the people searching now; AI SEO and ChatGPT Ads catch the ones who ask an assistant.
Are Local Services Ads worth it for injury firms?
For most firms, yes. They sit above regular ads, show the Google Verified badge, and charge per lead instead of per click. We handle the setup and screening.
Why use Meta ads for personal injury?
Mostly for retargeting. People who visit your site and leave are still deciding. Meta keeps your firm in front of them on Instagram and Facebook while they decide.
Who pays for the ad spend?
You pay Google and Meta directly. Our management fee is separate, and you always see exactly what was spent.
See where your firm is leaking clients, and who’s getting them.
We check your website, your Google Maps spot and what ChatGPT says about your firm, then show you which competitors show up instead. Your Google Maps result comes back in about 5 seconds, and your audit preview a few minutes later. Then we walk you through the full audit on a short call.
- Not in the Google Maps top 20 for “car accident lawyer”
- 21 Google reviews. The top firm nearby has 636
- Named in 0 of 10 ChatGPT answers
- Two different addresses on record
- Listed on Avvo and Martindale