In Detroit, ChatGPT named 3 injury firms. Is yours one of them?

Bookedly (bookedly.co) runs ChatGPT Ads and AI SEO for Michigan law firms. This page shows what ChatGPT told someone hurt in Detroit, what Google clicks cost across Michigan, and the Michigan advertising rules to know before an ad runs.

Check what ChatGPT says about my firm Michigan ad rules

ChatGPT, web search onDetroit, MI

I was hurt in a car accident in Detroit, Michigan. Which law firms should I call?

Firms named in the answer, in order:

Michigan Auto Law
Christensen Law
The Sam Bernstein Law Firm

SponsoredYYour Firm · DetroitHurt in a crash? Talk to a Michigan injury lawyer today.

In the answer: AI SEOUnder it: ChatGPT Ads

Asked October 28, 2026 through the OpenAI API with web search, located in Detroit. Answers change from one ask to the next. The ad is an example of a ChatGPT ad slot.

Google vs ChatGPT in Detroit

Same question, two different lists.

Same day, same city, same case type. Left: Google Maps for "car accident lawyer". Right: ChatGPT. Firms on both lists are highlighted.

Google Maps, top 5

Seva Law Firm4.9★ · 145 reviews
Michigan Auto Law - Auto Accident Attorneys5★ · 206 reviews
Davis Injury Lawyers, PLLC4.9★ · 28 reviews
Michigan Workers Comp Lawyers4.9★ · 55 reviews
Gary Safir - Injury Trial Lawyer4.9★ · 41 reviews

ChatGPT's answer

Michigan Auto Law
Christensen Law
The Sam Bernstein Law Firm

2 of Google's top 5 map results also made ChatGPT's list. The rest were left out, even with strong Google rankings and reviews.

Pages ChatGPT read before answering: 3 law firm websites plus lrs.michbar.org, michigan.gov. It names the firms whose own pages answer the question and whose details match across sites it trusts.

What Michigan injury clicks cost

The Google price of an injury search in Michigan.

Monthly Google searches in the US and the average cost per click advertisers paid, from Google's keyword data, pulled October 28, 2026. ChatGPT ads are new and far less crowded, which is why we start most Michigan firms there.

$111average Google cost per click for "detroit car accident lawyer"

$699the most expensive term we checked: "grand rapids truck accident lawyer"

$3–5starting cost per click OpenAI suggests for ChatGPT ads

Search	Searches / month	Cost per click
"detroit car accident lawyer"	1,000	$111
"michigan wrongful death lawyer"	590	$192
"lansing car accident lawyer"	390	$23
"grand rapids truck accident lawyer"	170	$699
"michigan motorcycle accident lawyer"	50	–

Michigan lawyer advertising rules

Before any Michigan ad runs.

A plain summary of the official rules, checked October 28, 2026. It is not legal advice: read the rules at the link and ask the bar's ethics line when in doubt. Every ad we write for a Michigan firm is built to these rules, and you approve it before it runs.

Michigan has no ad filing, but keep a copy of every ad for two years, name a responsible lawyer on it, and avoid client testimonials and results claims, which the official comment says would ordinarily be barred.

Who enforces it: Michigan Supreme Court (rules); enforced through the Attorney Grievance Commission
The rules: MRPC 7.1 to 7.5 (rules text updated for orders effective 1/1/2026)
Filing or review: No general filing requirement found in the official rules. No filing with the State Bar or a committee. Rule 7.2(b) requires you to keep a copy or recording of each ad for two years after its last use, with a record of when and where it ran.
Required labels: No 'advertisement' label rule. Under Rule 7.2(d), media ads run under a phone number, web address, icon or trade name must identify the name and contact information of at least one responsible lawyer, on the ad or, if space is short, prominently on the firm's home page.
Testimonials, results, specialist: The official comment to Rule 7.1 says the ban on creating an unjustified expectation would ordinarily preclude ads about results obtained for a client, such as damage awards or verdict records, and ads containing client endorsements. Rule 7.1(c) allows comparisons with other lawyers only if they can be factually substantiated.
Online ads: Rule 7.2(a) lets a lawyer advertise, and Rule 7.1 covers any form of public communication. The text of Rules 7.1 to 7.5 has no website, social media or AI-specific provision.
ChatGPT Ads: OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review. A ChatGPT ad aimed at Michigan needs your Michigan license, and it is still lawyer advertising under the rules above.

Sources: courts.michigan.gov.

More on how the rules work across states: law firm advertising rules and can lawyers advertise on ChatGPT.

What we build for Michigan firms

Get named in the answer, then own the spot under it.

We work with one firm per case type, per city. In Michigan that means Detroit, Grand Rapids and Lansing are separate markets.

1
ChatGPT Ads
How ChatGPT Ads work
- Campaigns set to your Michigan cities, one per case type, once your firm passes OpenAI's verification.
- Ads written to the Michigan rules above and approved by you before they run.
- Every ad lands on the matching case page, not your homepage.
2
AI SEO
How AI SEO works
- Case pages that answer what Detroit clients ask ChatGPT, in the order they ask it.
- The same firm details on Google, Avvo, Justia, Martindale and the directories ChatGPT reads.
- Every month we ask ChatGPT, Gemini, Perplexity and Google AI who to call in your city, and show you the answers.
3
Google & Meta Ads
How we run Google & Meta
- Google Search on the Michigan terms that still pay for themselves at $111 a click.
- Meta retargeting for people who read your page and left without calling.
- Call and form tracking down to the signed case.

Questions

Michigan law firm marketing, answered plainly.

Can Michigan lawyers advertise on ChatGPT?

Yes. OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review, so a Michigan campaign needs your Michigan license. The ad is still lawyer advertising under the Michigan rules, so the same content rules apply. Campaigns can start at $25 a day in ad spend.

Do Michigan law firm ads have to be filed with the bar?

We found no general filing requirement in the Michigan rules. The content rules still apply to every ad, online ones included. Source: Michigan Supreme Court (rules); enforced through the Attorney Grievance Commission, checked October 28, 2026.

How much does a car accident click cost on Google in Michigan?

Google's keyword data puts the average cost per click for "detroit car accident lawyer" at $111 (October 28, 2026). OpenAI suggests starting ChatGPT ad bids at $3 to $5 a click.

Which firms does ChatGPT recommend for car accidents in Detroit?

When we asked on October 28, 2026, ChatGPT named Michigan Auto Law, Christensen Law and The Sam Bernstein Law Firm. Answers change from one ask to the next, which is why we check every month for the firms we work with.

How does a Michigan firm get named by ChatGPT?

By being easy to agree on: case pages that answer the questions people ask, the same firm details on every listing, recent reviews that mention the case type, and mentions on sites the assistants trust. No one can guarantee it, so we show you the answers every month.

Nearby states

The Free AI Visibility Audit

See where your firm is leaking clients, and who’s getting them.

We check your website, your Google Maps spot and what ChatGPT says about your firm, then show you which competitors show up instead. Your Google Maps result comes back in about 5 seconds, and your audit preview a few minutes later. Then we walk you through the full audit on a short call.