When someone asks ChatGPT for a lawyer, it should say your name.
More injured people now skip Google and ask ChatGPT, "Which lawyer should I call?" It answers with three or four firm names. AI SEO is the work that gets your firm on that list.
- No new website needed
- You can check the results yourself: just ask ChatGPT
- Built only for personal injury firms
How ChatGPT decides which lawyers to recommend.
It takes about two seconds, and it happens the same way every time. Scroll through it.
- 01
The question
Someone describes what happened, in full sentences. "I was hit by an 18-wheeler on I-35 last night." The assistant now knows the case type, the city and the urgency.
- 02
The sources
It pulls what it trusts about lawyers in that city: firm websites, the Google profile, Avvo, Justia, reviews and local news. If you're missing from those places, you're out before the answer is written.
- 03
The agreement check
It favors firms the sources agree on. Same name, same phone, same city, same case types, recent reviews. One wrong address or an old phone number is enough to drop you.
- 04
The answer
Three or four names, often with a phone number. That's the whole shortlist. Our job is to make your firm the easiest one to agree on.
Would an AI agree on your firm?
Six things assistants look for. Tick what's true for your firm today.
Start ticking. Most firms we check land between 1 and 3.
What we do for your firm.
- 01
One record, everywhere
Your firm's name, address, phone and hours made identical on your site, Google, Avvo, Justia, Martindale, Super Lawyers, Yelp and BBB. Mismatches are the most common reason AI gets a firm wrong.
Month 1 - 02
Case-type pages
A page for each case type you want more of, written the way injured people ask about it, with the facts AI likes to quote: your results, your experience, your process.
Monthly - 03
Schema and entity markup
LegalService, Attorney, FAQ and Review markup on the pages that matter, so assistants know exactly who you are, where you practice and what you handle.
Months 1–2 - 04
Reviews AI can read
A review plan your intake team can run every week. Recent reviews that name the case type carry the most weight.
Ongoing - 05
Trusted mentions
New mentions on the sources assistants trust: legal directories, local news, bar associations and community sites.
Monthly - 06
Monthly visibility report
The same questions, asked in ChatGPT, Gemini, Perplexity and Google AI every month. One page shows where you're named and what moved.
Monthly
Cleanup first. Then the pages. Then the proof.
Baseline and cleanup
- AI Visibility baseline across 4 assistants
- Listings and facts made consistent
- Crawler and schema fixes on your site
Case-type pages
- First case-type pages live
- Attorney and firm markup
- Review plan running
Mentions and re-test
- New directory and local mentions
- Full re-test of every question
- Next 90-day plan from the results
Compounding
- More case types, more cities
- New mentions every month
- One report, same questions
Thirty answers. Named four times. Wrong website every time.
A personal injury firm with 50+ years of combined experience. Ten questions, three assistants. Name removed.
- 4 / 30 answers named the firm
- 4 / 4 of those linked to a website that doesn't exist
- 0 / 18 answers to "I got hurt" questions named the firm
Everyone sells AI SEO now. Ask what's actually in it.
Same blog posts, new label
- Generic blog content for every client
- Reports rankings and traffic
- Never checks what ChatGPT actually says
- Works for any industry, any city
- Ignores your Google profile and directories
- Separate team for ads, if any
Built for injury firms and AI answers
- Pages for the case types you want more of
- Reports how often AI names you, and signed cases
- Re-asks the same questions in 4 assistants every month
- Only personal injury firms, in the US
- Fixes Google, Avvo, Justia and the rest first
- Pairs with ChatGPT Ads in the same team
AI SEO, answered plainly.
What is AI SEO for law firms?
It's the work that gets your firm named when someone asks ChatGPT, Gemini, Perplexity or Google's AI Overviews which lawyer to call. It covers your website, your listings, your reviews and the sites that mention you.
How long does AI SEO take?
Month one is cleanup and the baseline check. New mentions usually start from month two, and they build as more trusted sources mention your firm.
Can you guarantee ChatGPT will name my firm?
No one can, and anyone who promises it is guessing. We show you exactly which answers you're in each month, and what we changed to get there.
Do I need a new website?
No. We work on the site you have, add case-type pages and fix the structure underneath. If your site blocks AI crawlers, we fix that too.
How is this different from the SEO we already pay for?
Regular SEO tries to get a page onto Google's first page. AI SEO tries to get your firm's name inside the answer ChatGPT gives. Some of the groundwork overlaps, which is why we handle both.
What do GEO, AEO and LLM SEO mean?
They're different names for the same job: getting AI assistants to name your firm. GEO stands for generative engine optimization, AEO for answer engine optimization, and LLM SEO is the technical term. We just call it AI SEO.
Do you work with other firms in my city?
Ask us on the call. We'll tell you who we already work with in your market before you sign anything.
Find out what ChatGPT says about your firm.
We ask ChatGPT, Gemini and Perplexity ten questions an injured person would ask in your city. That's thirty answers. On a short call, we walk you through every one and show you what to fix first.
Pick a time to go through your results.
We'll walk you through the 30 answers on a short call. Choose a time that works for you.
- ChatGPT linked to a website that doesn't exist, every time it named the firm.
- One assistant placed the firm in the wrong state.
- The site says open 24/7. The Google listing says weekdays 8 to 5, so the firm was left out of every "lawyer open now" answer.