In Des Moines, ChatGPT named 4 injury firms. Is yours one of them?
Bookedly (bookedly.co) runs ChatGPT Ads and AI SEO for Iowa law firms. This page shows what ChatGPT told someone hurt in Des Moines, what Google clicks cost across Iowa, and the Iowa advertising rules to know before an ad runs.
Firms named in the answer, in order:
- Erbe Law Firm
- LaMarca Law Group
- Baer Law Office
- VanDerGinst Law
Asked October 28, 2026 through the OpenAI API with web search, located in Des Moines. Answers change from one ask to the next. The ad is an example of a ChatGPT ad slot.
Same question, two different lists.
Same day, same city, same case type. Left: Google Maps for "car accident lawyer". Right: ChatGPT. Firms on both lists are highlighted.
Google Maps, top 5
- Nicolet Law Accident & Injury Lawyers4.9★ · 76 reviews
- Morgan & Morgan4.7★ · 496 reviews
- Law Group of Iowa4.6★ · 92 reviews
- The Advocates
- Carpenter Law Firm5★ · 242 reviews
ChatGPT's answer
- Erbe Law Firm
- LaMarca Law Group
- Baer Law Office
- VanDerGinst Law
None of Google's top 5 map results for "car accident lawyer" in Des Moines made ChatGPT's list. A strong Google ranking does not get a firm named by AI.
Pages ChatGPT read before answering: 4 law firm websites plus iowacourts.gov. It names the firms whose own pages answer the question and whose details match across sites it trusts.
The Google price of an injury search in Iowa.
Monthly Google searches in the US and the average cost per click advertisers paid, from Google's keyword data, pulled October 28, 2026. ChatGPT ads are new and far less crowded, which is why we start most Iowa firms there.
| Search | Searches / month | Cost per click |
|---|---|---|
| "des moines personal injury lawyer" | 720 | $48 |
| "davenport personal injury lawyer" | 110 | $32 |
| "iowa car accident lawyer" | 110 | $345 |
| "iowa wrongful death lawyer" | 90 | $3.34 |
| "des moines truck accident lawyer" | 50 | – |
| "cedar rapids car accident lawyer" | 30 | $60 |
| "cedar rapids truck accident lawyer" | 10 | – |
| "davenport car accident lawyer" | 10 | – |
| "iowa motorcycle accident lawyer" | 10 | – |
Before any Iowa ad runs.
A plain summary of the official rules, checked October 28, 2026. It is not legal advice: read the rules at the link and ask the bar's ethics line when in doubt. Every ad we write for a Iowa firm is built to these rules, and you approve it before it runs.
Iowa has no ad filing, no required ad label, and no accident waiting period in its rules, so the main duties are truthful content, a responsible lawyer's name and contact details, and no unverified specialist claims.
- Who enforces it
- Iowa Supreme Court (rules); Iowa Supreme Court Attorney Disciplinary Board enforces
- Filing or review
- No general filing requirement found in the official rules. Rules 32:7.1 to 32:7.3 contain no requirement to file ads with, or get them approved by, the Board or a committee.
- Testimonials, results, specialist
- Rule 32:7.1 bars false or misleading communications. Comment 3 warns that reporting client results can mislead if it suggests the same result for others, and that unproven claims or comparisons about services or fees can mislead. A lawyer may not state or imply they are a certified specialist unless an approved or ABA-accredited organization certified them and the ad names it (Rule 32:7.2(c)).
- Online ads
- Rule 32:7.2(a) lets a lawyer communicate through any media, and every communication must include the name and contact information of at least one responsible lawyer or firm (Rule 32:7.2(d)). Comment 1 to Rule 32:7.3 says an Internet banner ad, website, or message generated automatically from electronic searches is not a solicitation. Comment 2 says chats, texts, email and personal messages within social media platforms are not "live person-to-person contact." Comments 3 and 5 to Rule 32:7.2 allow paying for Internet-based ads and for Internet-based client leads, with conditions. Comment 5 to Rule 32:7.1 lets a firm use a website address or social media username that is not misleading. No AI-specific lawyer advertising rule was found in the sources checked.
- ChatGPT Ads
- OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review. A ChatGPT ad aimed at Iowa needs your Iowa license, and it is still lawyer advertising under the rules above.
Sources: legis.iowa.gov.
More on how the rules work across states: law firm advertising rules and can lawyers advertise on ChatGPT.
Get named in the answer, then own the spot under it.
We work with one firm per case type, per city. In Iowa that means Des Moines, Cedar Rapids and Davenport are separate markets.
- 1
ChatGPT Ads
How ChatGPT Ads work- Campaigns set to your Iowa cities, one per case type, once your firm passes OpenAI's verification.
- Ads written to the Iowa rules above and approved by you before they run.
- Every ad lands on the matching case page, not your homepage.
- 2
AI SEO
How AI SEO works- Case pages that answer what Des Moines clients ask ChatGPT, in the order they ask it.
- The same firm details on Google, Avvo, Justia, Martindale and the directories ChatGPT reads.
- Every month we ask ChatGPT, Gemini, Perplexity and Google AI who to call in your city, and show you the answers.
- 3
Google & Meta Ads
How we run Google & Meta- Google Search on the Iowa terms that still pay for themselves at $345 a click.
- Meta retargeting for people who read your page and left without calling.
- Call and form tracking down to the signed case.
Iowa law firm marketing, answered plainly.
Can Iowa lawyers advertise on ChatGPT?
Yes. OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review, so a Iowa campaign needs your Iowa license. The ad is still lawyer advertising under the Iowa rules, so the same content rules apply. Campaigns can start at $25 a day in ad spend.
Do Iowa law firm ads have to be filed with the bar?
We found no general filing requirement in the Iowa rules. The content rules still apply to every ad, online ones included. Source: Iowa Supreme Court (rules); Iowa Supreme Court Attorney Disciplinary Board enforces, checked October 28, 2026.
How much does a car accident click cost on Google in Iowa?
Google's keyword data puts the average cost per click for "iowa car accident lawyer" at $345 (October 28, 2026). OpenAI suggests starting ChatGPT ad bids at $3 to $5 a click.
Which firms does ChatGPT recommend for car accidents in Des Moines?
When we asked on October 28, 2026, ChatGPT named Erbe Law Firm, LaMarca Law Group, Baer Law Office and VanDerGinst Law. Answers change from one ask to the next, which is why we check every month for the firms we work with.
How does a Iowa firm get named by ChatGPT?
By being easy to agree on: case pages that answer the questions people ask, the same firm details on every listing, recent reviews that mention the case type, and mentions on sites the assistants trust. No one can guarantee it, so we show you the answers every month.
See where your firm is leaking clients, and who’s getting them.
We check your website, your Google Maps spot and what ChatGPT says about your firm, then show you which competitors show up instead. Your Google Maps result comes back in about 5 seconds, and your audit preview a few minutes later. Then we walk you through the full audit on a short call.
- Not in the Google Maps top 20 for “car accident lawyer”
- 21 Google reviews. The top firm nearby has 636
- Named in 0 of 10 ChatGPT answers
- Two different addresses on record
- Listed on Avvo and Martindale