In Chicago, ChatGPT named 3 injury firms. Is yours one of them?
Bookedly (bookedly.co) runs ChatGPT Ads and AI SEO for Illinois law firms. This page shows what ChatGPT told someone hurt in Chicago, what Google clicks cost across Illinois, and the Illinois advertising rules to know before an ad runs.
Firms named in the answer, in order:
- Power Rogers
- Clifford Law Offices
- Salvi, Schostok & Pritchard
Asked October 28, 2026 through the OpenAI API with web search, located in Chicago. Answers change from one ask to the next. The ad is an example of a ChatGPT ad slot.
Same question, two different lists.
Same day, same city, same case type. Left: Google Maps for "car accident lawyer". Right: ChatGPT. Firms on both lists are highlighted.
Google Maps, top 5
- Conboy Law Injury & Medical Malpractice Lawyers - Chicago4.7★ · 27 reviews
- Staver Accident Injury Lawyers, P.C.4.9★ · 327 reviews
- Keating Law Offices, P.C.5★ · 62 reviews
- Zayed Law Personal Injury Attorneys4.8★ · 602 reviews
- Malman Law4.8★ · 5,353 reviews
ChatGPT's answer
- Power Rogers
- Clifford Law Offices
- Salvi, Schostok & Pritchard
None of Google's top 5 map results for "car accident lawyer" in Chicago made ChatGPT's list. A strong Google ranking does not get a firm named by AI.
Pages ChatGPT read before answering: 4 law firm websites plus legalhelp.chicagobar.org. It names the firms whose own pages answer the question and whose details match across sites it trusts.
The Google price of an injury search in Illinois.
Monthly Google searches in the US and the average cost per click advertisers paid, from Google's keyword data, pulled October 28, 2026. ChatGPT ads are new and far less crowded, which is why we start most Illinois firms there.
| Search | Searches / month | Cost per click |
|---|---|---|
| "chicago personal injury lawyer" | 6,600 | $85 |
| "chicago truck accident lawyer" | 1,300 | $165 |
| "naperville personal injury lawyer" | 590 | $34 |
| "illinois wrongful death lawyer" | 590 | $334 |
| "naperville car accident lawyer" | 320 | $96 |
| "naperville truck accident lawyer" | 50 | – |
| "aurora il car accident lawyer" | 10 | – |
Before any Illinois ad runs.
A plain summary of the official rules, checked October 28, 2026. It is not legal advice: read the rules at the link and ask the bar's ethics line when in doubt. Every ad we write for a Illinois firm is built to these rules, and you approve it before it runs.
Illinois has no ad filing or pre-approval, but you cannot call yourself an "expert" or "specialist" in ads (outside a disclosed award), and every ad needs a responsible lawyer's name and office address.
- Who enforces it
- Illinois Supreme Court, with discipline handled by the Attorney Registration and Disciplinary Commission (ARDC)
- Filing or review
- No general filing requirement found in the official rules. Rules 7.1 to 7.5 contain no requirement to file ads with, or get them approved by, the ARDC or a committee.
- Required labels
- A written, recorded or electronic solicitation to someone known to need legal services in a particular matter must say "Advertising Material" on the envelope (if any) and at the beginning and end of any recorded or electronic message (Rule 7.3(c)). Every ad must include the name and office address of at least one responsible lawyer or law firm (Rule 7.2(a), as amended effective July 1, 2025).
- Testimonials, results, specialist
- Rule 7.1 bars false or misleading communications, and comment 3 warns that reporting past results can mislead if it suggests the same result for other clients. Illinois does not recognize specialty certifications. Apart from naming a certificate, award or recognition from an agency or group, a lawyer may not use "certified," "specialist," "expert" or similar terms to describe their qualifications. A reference to such an award must be truthful and verifiable, and must state that the Illinois Supreme Court does not recognize specialty certifications (Rule 7.4(b) and (c)).
- Online ads
- Comment 1 to Rule 7.3 says a message to the general public, such as an Internet banner ad or website, or one generated automatically in response to Internet searches, is typically not a solicitation. Rule 7.2(c), amended July 1, 2025, sets conditions for paying an intermediary connecting service (lead or matching services), including disclosing the relationship to the client. No AI-specific lawyer advertising rule was found in the sources checked.
- ChatGPT Ads
- OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review. A ChatGPT ad aimed at Illinois needs your Illinois license, and it is still lawyer advertising under the rules above.
Sources: illinoiscourts.gov, ilcourtsaudio.blob.core.windows.net.
More on how the rules work across states: law firm advertising rules and can lawyers advertise on ChatGPT.
Get named in the answer, then own the spot under it.
We work with one firm per case type, per city. In Illinois that means Chicago, Aurora and Naperville are separate markets.
- 1
ChatGPT Ads
How ChatGPT Ads work- Campaigns set to your Illinois cities, one per case type, once your firm passes OpenAI's verification.
- Ads written to the Illinois rules above and approved by you before they run.
- Every ad lands on the matching case page, not your homepage.
- 2
AI SEO
How AI SEO works- Case pages that answer what Chicago clients ask ChatGPT, in the order they ask it.
- The same firm details on Google, Avvo, Justia, Martindale and the directories ChatGPT reads.
- Every month we ask ChatGPT, Gemini, Perplexity and Google AI who to call in your city, and show you the answers.
- 3
Google & Meta Ads
How we run Google & Meta- Google Search on the Illinois terms that still pay for themselves at $96 a click.
- Meta retargeting for people who read your page and left without calling.
- Call and form tracking down to the signed case.
Illinois law firm marketing, answered plainly.
Can Illinois lawyers advertise on ChatGPT?
Yes. OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review, so a Illinois campaign needs your Illinois license. The ad is still lawyer advertising under the Illinois rules, so the same content rules apply. Campaigns can start at $25 a day in ad spend.
Do Illinois law firm ads have to be filed with the bar?
We found no general filing requirement in the Illinois rules. The content rules still apply to every ad, online ones included. Source: Illinois Supreme Court, with discipline handled by the Attorney Registration and Disciplinary Commission (ARDC), checked October 28, 2026.
How much does a car accident click cost on Google in Illinois?
Google's keyword data puts the average cost per click for "naperville car accident lawyer" at $96 (October 28, 2026). OpenAI suggests starting ChatGPT ad bids at $3 to $5 a click.
Which firms does ChatGPT recommend for car accidents in Chicago?
When we asked on October 28, 2026, ChatGPT named Power Rogers, Clifford Law Offices and Salvi, Schostok & Pritchard. Answers change from one ask to the next, which is why we check every month for the firms we work with.
How does a Illinois firm get named by ChatGPT?
By being easy to agree on: case pages that answer the questions people ask, the same firm details on every listing, recent reviews that mention the case type, and mentions on sites the assistants trust. No one can guarantee it, so we show you the answers every month.
See where your firm is leaking clients, and who’s getting them.
We check your website, your Google Maps spot and what ChatGPT says about your firm, then show you which competitors show up instead. Your Google Maps result comes back in about 5 seconds, and your audit preview a few minutes later. Then we walk you through the full audit on a short call.
- Not in the Google Maps top 20 for “car accident lawyer”
- 21 Google reviews. The top firm nearby has 636
- Named in 0 of 10 ChatGPT answers
- Two different addresses on record
- Listed on Avvo and Martindale