In Boise, ChatGPT named 4 injury firms. Is yours one of them?
Bookedly (bookedly.co) runs ChatGPT Ads and AI SEO for Idaho law firms. This page shows what ChatGPT told someone hurt in Boise, what Google clicks cost across Idaho, and the Idaho advertising rules to know before an ad runs.
Firms named in the answer, in order:
- Morgan Law Firm
- Miller Hawkins, PLLC
- Parke Gordon Law
- Feller & Wendt
Asked October 28, 2026 through the OpenAI API with web search, located in Boise. Answers change from one ask to the next. The ad is an example of a ChatGPT ad slot.
Same question, two different lists.
Same day, same city, same case type. Left: Google Maps for "car accident lawyer". Right: ChatGPT. Firms on both lists are highlighted.
Google Maps, top 5
- Siegfried & Jensen5★ · 283 reviews
- Strong Law4.8★ · 59 reviews
- Fielding Law Group4.9★ · 180 reviews
- Craig Swapp & Associates5★ · 683 reviews
- Morgan & Morgan4.7★ · 281 reviews
ChatGPT's answer
- Morgan Law Firm
- Miller Hawkins, PLLC
- Parke Gordon Law
- Feller & Wendt
Only one firm, Morgan & Morgan, is in both lists. The other 4 firms Google shows first were not named by ChatGPT.
Pages ChatGPT read before answering: 5 law firm websites. It names the firms whose own pages answer the question and whose details match across sites it trusts.
The Google price of an injury search in Idaho.
Monthly Google searches in the US and the average cost per click advertisers paid, from Google's keyword data, pulled October 28, 2026. ChatGPT ads are new and far less crowded, which is why we start most Idaho firms there.
| Search | Searches / month | Cost per click |
|---|---|---|
| "boise personal injury lawyer" | 720 | $30 |
| "boise car accident lawyer" | 260 | $280 |
| "boise truck accident lawyer" | 140 | – |
| "meridian personal injury lawyer" | 50 | – |
| "meridian car accident lawyer" | 40 | – |
| "nampa car accident lawyer" | 10 | – |
| "nampa truck accident lawyer" | 10 | – |
| "idaho truck accident lawyer" | 10 | – |
| "idaho wrongful death lawyer" | 10 | – |
| "idaho motorcycle accident lawyer" | 10 | – |
Before any Idaho ad runs.
A plain summary of the official rules, checked October 28, 2026. It is not legal advice: read the rules at the link and ask the bar's ethics line when in doubt. Every ad we write for a Idaho firm is built to these rules, and you approve it before it runs.
Idaho has no ad filing or pre-approval, but every ad needs a responsible lawyer's name and office address, and only a targeted message to a known legal need must be labeled "Advertising Material".
- Who enforces it
- Idaho State Bar (Bar Counsel), under rules set by the Idaho Supreme Court
- The rules
- IRPC Rules 7.1 to 7.5
- Filing or review
- No general filing requirement found in the official rules. Rules 7.1 to 7.5 contain no requirement to file ads with, or get them approved by, the bar. A lawyer must keep a copy or recording of each ad, with a record of when and where it ran, for two years after its last use (Rule 7.2(b)).
- Required labels
- A written, recorded or electronic solicitation to someone known to need legal services in a particular matter must say "Advertising Material" on the envelope (if any) and at the beginning and end of any recorded or electronic message (Rule 7.3(c)). Every ad must include the name and office address of at least one responsible lawyer or firm (Rule 7.2(d)).
- Testimonials, results, specialist
- Rule 7.1 bars false or misleading claims, including claims likely to create an unjustified expectation about results and unproven comparisons with other lawyers. A lawyer may not state or imply they are a certified specialist unless an organization approved by the Idaho State Bar certified them and the ad names that organization (Rule 7.4(d)).
- Online ads
- Comment 1 to Rule 7.3 says an Internet banner ad, a website, or a message generated automatically in response to Internet searches is typically not a solicitation. The Rule 7.2 comments allow paying for Internet-based ads and for Internet-based client leads, as long as the lead generator does not recommend the lawyer and payment fits the fee-sharing and independence rules. No AI-specific lawyer advertising rule was found in the sources checked.
- ChatGPT Ads
- OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review. A ChatGPT ad aimed at Idaho needs your Idaho license, and it is still lawyer advertising under the rules above.
Sources: isb.idaho.gov. Parts of this summary were read from a published copy of the rules because the official site could not be reached; check the official text before relying on it.
More on how the rules work across states: law firm advertising rules and can lawyers advertise on ChatGPT.
Get named in the answer, then own the spot under it.
We work with one firm per case type, per city. In Idaho that means Boise, Meridian and Nampa are separate markets.
- 1
ChatGPT Ads
How ChatGPT Ads work- Campaigns set to your Idaho cities, one per case type, once your firm passes OpenAI's verification.
- Ads written to the Idaho rules above and approved by you before they run.
- Every ad lands on the matching case page, not your homepage.
- 2
AI SEO
How AI SEO works- Case pages that answer what Boise clients ask ChatGPT, in the order they ask it.
- The same firm details on Google, Avvo, Justia, Martindale and the directories ChatGPT reads.
- Every month we ask ChatGPT, Gemini, Perplexity and Google AI who to call in your city, and show you the answers.
- 3
Google & Meta Ads
How we run Google & Meta- Google Search on the Idaho terms that still pay for themselves at $280 a click.
- Meta retargeting for people who read your page and left without calling.
- Call and form tracking down to the signed case.
Idaho law firm marketing, answered plainly.
Can Idaho lawyers advertise on ChatGPT?
Yes. OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review, so a Idaho campaign needs your Idaho license. The ad is still lawyer advertising under the Idaho rules, so the same content rules apply. Campaigns can start at $25 a day in ad spend.
Do Idaho law firm ads have to be filed with the bar?
We found no general filing requirement in the Idaho rules. The content rules still apply to every ad, online ones included. Source: Idaho State Bar (Bar Counsel), under rules set by the Idaho Supreme Court, checked October 28, 2026.
How much does a car accident click cost on Google in Idaho?
Google's keyword data puts the average cost per click for "boise car accident lawyer" at $280 (October 28, 2026). OpenAI suggests starting ChatGPT ad bids at $3 to $5 a click.
Which firms does ChatGPT recommend for car accidents in Boise?
When we asked on October 28, 2026, ChatGPT named Morgan Law Firm, Miller Hawkins, PLLC, Parke Gordon Law and Feller & Wendt. Answers change from one ask to the next, which is why we check every month for the firms we work with.
How does a Idaho firm get named by ChatGPT?
By being easy to agree on: case pages that answer the questions people ask, the same firm details on every listing, recent reviews that mention the case type, and mentions on sites the assistants trust. No one can guarantee it, so we show you the answers every month.
See where your firm is leaking clients, and who’s getting them.
We check your website, your Google Maps spot and what ChatGPT says about your firm, then show you which competitors show up instead. Your Google Maps result comes back in about 5 seconds, and your audit preview a few minutes later. Then we walk you through the full audit on a short call.
- Not in the Google Maps top 20 for “car accident lawyer”
- 21 Google reviews. The top firm nearby has 636
- Named in 0 of 10 ChatGPT answers
- Two different addresses on record
- Listed on Avvo and Martindale