Bookedly/Guides
Guides

AI search, explained for personal injury lawyers.

Short, sourced answers to the questions firm owners ask us every week. No jargon, no hype, updated when the rules change.

Getting named by AI

AI SEO · 9 min

How to get your law firm recommended by ChatGPT

What ChatGPT reads before it names a lawyer, and the eight steps that put your firm in the answer.

 Google AI · 7 min

Google AI Overviews and AI Mode for injury firms

When they show for injury searches, what they cite and what to do about it.

ChatGPT Ads

ChatGPT Ads · 8 min

How much do ChatGPT ads cost for law firms?

The $25 daily minimum, bidding, billing and how it compares with Google Ads.

 Rules · 9 min

Can lawyers advertise on ChatGPT?

OpenAI's ad policy, the ABA rules, and which states make you file.

Choosing how to grow

Comparison

Bookedly vs. the alternatives

SEO agencies, ad agencies, lead vendors and in-house teams, compared honestly.

 Case types

Marketing by case type

Car, truck, motorcycle, rideshare and wrongful death, each with its own plan.
The free AI Visibility Check

Find out what ChatGPT says about your firm.

We ask ChatGPT, Gemini and Perplexity ten questions an injured person would ask in your city. That's thirty answers. On a short call, we walk you through every one and show you what to fix first.

Request your check

Case types you want more of

Next, you pick a time for the call. You keep the report whether or not you hire us.

Example reportA real injury firm · name removed
30answers checked
4times the firm was named
0 / 18answers to "I got hurt" questions
Named, with the wrong websiteNot named
  • ChatGPT linked to a website that doesn't exist, every time it named the firm.
  • One assistant placed the firm in the wrong state.
  • The site says open 24/7. The Google listing says weekdays 8 to 5, so the firm was left out of every "lawyer open now" answer.
Free AI Visibility Check