In Seattle, ChatGPT named 4 injury firms. Is yours one of them?
Bookedly (bookedly.co) runs ChatGPT Ads and AI SEO for Washington law firms. This page shows what ChatGPT told someone hurt in Seattle, what Google clicks cost across Washington, and the Washington advertising rules to know before an ad runs.
Firms named in the answer, in order:
- Keane Law Offices
- Lindquist & Kornfeld
- Brumley Law Firm
- Tomlinson Bomsztyk Russ
Asked October 28, 2026 through the OpenAI API with web search, located in Seattle. Answers change from one ask to the next. The ad is an example of a ChatGPT ad slot.
Same question, two different lists.
Same day, same city, same case type. Left: Google Maps for "car accident lawyer". Right: ChatGPT. Firms on both lists are highlighted.
Google Maps, top 5
- Premier Law Group4.7★ · 65 reviews
- Khan Injury Law - Seattle4.9★ · 380 reviews
- Boohoff Law, P.A. - Auto Accident Lawyers4.9★ · 271 reviews
- Moseley Collins Law4.9★ · 2,048 reviews
- Cherin Law Firm5★ · 83 reviews
ChatGPT's answer
- Keane Law Offices
- Lindquist & Kornfeld
- Brumley Law Firm
- Tomlinson Bomsztyk Russ
None of Google's top 5 map results for "car accident lawyer" in Seattle made ChatGPT's list. A strong Google ranking does not get a firm named by AI.
Pages ChatGPT read before answering: 5 law firm websites plus info.courts.wa.gov. It names the firms whose own pages answer the question and whose details match across sites it trusts.
The Google price of an injury search in Washington.
Monthly Google searches in the US and the average cost per click advertisers paid, from Google's keyword data, pulled October 28, 2026. ChatGPT ads are new and far less crowded, which is why we start most Washington firms there.
| Search | Searches / month | Cost per click |
|---|---|---|
| "tacoma personal injury lawyer" | 2,900 | $77 |
| "seattle personal injury lawyer" | 1,900 | $72 |
| "seattle truck accident lawyer" | 320 | $132 |
| "washington wrongful death lawyer" | 170 | – |
| "tacoma truck accident lawyer" | 110 | – |
| "spokane truck accident lawyer" | 30 | – |
| "washington truck accident lawyer" | 20 | – |
Before any Washington ad runs.
A plain summary of the official rules, checked October 28, 2026. It is not legal advice: read the rules at the link and ask the bar's ethics line when in doubt. Every ad we write for a Washington firm is built to these rules, and you approve it before it runs.
Washington dropped most ad rules in 2021, so online ads only have to be true and not misleading, and outreach must stop when someone says no.
- Who enforces it
- Washington Supreme Court; Washington State Bar Association (Office of Disciplinary Counsel)
- Filing or review
- No general filing requirement found in the official rules. No filing or pre-approval requirement.
- Testimonials, results, specialist
- RPC 7.1 is the only content rule: no false or misleading communications. A comment says truthful results can mislead, and a disclaimer may cure that. A lawyer may say they are a specialist as long as it is true, and any certifying organization must be named.
- Online ads
- RPC 7.3 allows solicitation by any means unless it is false or misleading, aimed at someone who cannot exercise reasonable judgment, unwanted, or coercive or harassing. A comment says websites, banner ads and automatic replies to Internet searches are typically not solicitation.
- ChatGPT Ads
- OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review. A ChatGPT ad aimed at Washington needs your Washington license, and it is still lawyer advertising under the rules above.
Sources: courts.wa.gov, courts.wa.gov, courts.wa.gov.
More on how the rules work across states: law firm advertising rules and can lawyers advertise on ChatGPT.
Get named in the answer, then own the spot under it.
We work with one firm per case type, per city. In Washington that means Seattle, Spokane and Tacoma are separate markets.
- 1
ChatGPT Ads
How ChatGPT Ads work- Campaigns set to your Washington cities, one per case type, once your firm passes OpenAI's verification.
- Ads written to the Washington rules above and approved by you before they run.
- Every ad lands on the matching case page, not your homepage.
- 2
AI SEO
How AI SEO works- Case pages that answer what Seattle clients ask ChatGPT, in the order they ask it.
- The same firm details on Google, Avvo, Justia, Martindale and the directories ChatGPT reads.
- Every month we ask ChatGPT, Gemini, Perplexity and Google AI who to call in your city, and show you the answers.
- 3
Google & Meta Ads
How we run Google & Meta- Google Search on the Washington terms that still pay for themselves at $77 a click.
- Meta retargeting for people who read your page and left without calling.
- Call and form tracking down to the signed case.
Washington law firm marketing, answered plainly.
Can Washington lawyers advertise on ChatGPT?
Yes. OpenAI accepts US law-firm ads from firms licensed where the ad runs, after business verification and ad review, so a Washington campaign needs your Washington license. The ad is still lawyer advertising under the Washington rules, so the same content rules apply. Campaigns can start at $25 a day in ad spend.
Do Washington law firm ads have to be filed with the bar?
We found no general filing requirement in the Washington rules. The content rules still apply to every ad, online ones included. Source: Washington Supreme Court; Washington State Bar Association (Office of Disciplinary Counsel), checked October 28, 2026.
How much does a car accident click cost on Google in Washington?
Google's keyword data puts the average cost per click for "tacoma personal injury lawyer" at $77 (October 28, 2026). OpenAI suggests starting ChatGPT ad bids at $3 to $5 a click.
Which firms does ChatGPT recommend for car accidents in Seattle?
When we asked on October 28, 2026, ChatGPT named Keane Law Offices, Lindquist & Kornfeld, Brumley Law Firm and Tomlinson Bomsztyk Russ. Answers change from one ask to the next, which is why we check every month for the firms we work with.
How does a Washington firm get named by ChatGPT?
By being easy to agree on: case pages that answer the questions people ask, the same firm details on every listing, recent reviews that mention the case type, and mentions on sites the assistants trust. No one can guarantee it, so we show you the answers every month.
See where your firm is leaking clients, and who’s getting them.
We check your website, your Google Maps spot and what ChatGPT says about your firm, then show you which competitors show up instead. Your Google Maps result comes back in about 5 seconds, and your audit preview a few minutes later. Then we walk you through the full audit on a short call.
- Not in the Google Maps top 20 for “car accident lawyer”
- 21 Google reviews. The top firm nearby has 636
- Named in 0 of 10 ChatGPT answers
- Two different addresses on record
- Listed on Avvo and Martindale