When a client asks AI for a lawyer,
do they find you?
People used to search Google and pick from a list. Now they ask ChatGPT, Gemini, and Perplexity in plain English — and get a short list of firms with phone numbers. There's no more page two. If your firm isn't in the answer, you're invisible.
ChatGPT
OpenAI’s assistant — the default for 200M+ weekly users
Gemini
Google’s AI — replacing the old list of links in Search
Perplexity
The answer engine that cites its sources by name
You have everything.
It's filed under the wrong name.
Most law firms we audit have the reviews, the experience, and the practice areas to win. They're losing because the AI can't connect the dots — it sees three different businesses where there's one.
11 firms named
You weren’t one of them
We asked “best Spanish-speaking personal injury lawyer in Houston.” Eleven firms were recommended. The firm with 1,153 five-star reviews wasn’t on the list.
3 names, 1 firm
The machines see three businesses
When your firm appears under three different names across the web, no single identity is complete enough to carry a recommendation. Your reviews go to the attorney, your address to another name.
1,427 → 693
Traffic falling month over month
Visitors reaching the site from Google dropped by half over three consecutive months — while the number of search terms stayed flat. The visitors simply left.
66,000 vs 33
Junk URLs bury your real pages
Search engines have 66,000+ addresses on record for one site — the same homepage repeated tens of thousands of times. A machine wades through garbage to find the 33 pages that matter.
“The firms being recommended ahead of you have some of the things you have. Almost none has all of them. What they have is one name, one website, and a clean record.”
— That's the whole difference. And it's a fixable one.
GEO that gets you into the answer
We find the sweet spot between traditional SEO and GEO — because the machines read your site differently than Google does. Here's what that looks like, done for you.
AI Visibility Audit
We ask three AI assistants twenty questions written the way your clients write them — in English and Spanish — across every practice area and city. Then we read every answer word for word to find exactly where you’re missing.
Entity Consolidation
If the machines see your firm under three different names, we make it one. We build the machine-readable identity record — firm name, address, phone, practice areas, cities, and experience claims — so every assistant files your evidence correctly.
GEO Content Engineering
You win where you have a dedicated page. We build the pages that answer the exact questions your clients ask — direct-answer content structured so AI can read it, cite it, and recommend you.
Google Business Profile
Your reviews are your biggest asset — we make sure they’re attached to the firm, not the attorney. We standardize your profile across Google, Justia, Avvo, and the directories the machines actually pull from.
Monthly Re-Testing
We re-run the same twenty questions every month and track movement. No vanity metrics — just whether you’re appearing in the answers that matter, and where the gaps still are.
One Lawyer Per County
We work with one lawyer per county. Strict NDA. We won’t call your competitors. We can’t hold the position long — but while we’re working with you, your interests are the only ones in the room.
Built for law firms that have the goods — and need the machines to know it
If you have the reviews, the experience, and the practice areas, the only thing standing between you and the recommendation is how the AI reads you.
Personal Injury Firms
The practice area where AI recommendations matter most — clients ask “who’s the best lawyer for my crash” and pick from the answer.
Bilingual & Spanish-Speaking Practices
A client who doesn’t read English can now ask in Spanish and get a complete answer in Spanish — with names and numbers. That answer is your front door.
Multi-City & Multi-Location Firms
You win where you have a dedicated page for that city. We complete the coverage so every city you serve has its own front door in the AI.
We don't generate reviews.
No request campaigns, no funnels. If you have 1,153 reviews at 4.9 stars, that's more than any firm we've reviewed this year — your reviews aren't the problem. We make sure they're attached to the firm rather than only to the attorney, and structured so the assistants can actually use them.
Philadelphia · Slip & Fall
A Philadelphia slip-and-fall firm came to us after falling to position 14 in the Google map pack for one of its best-converting searches — effectively invisible on Maps. It had a toxic backlink profile and scattered entity data across directories.
- · Cleaned the toxic backlink profile
- · Consolidated the firm's entity across directories
- · Built direct-answer content for target queries
- · Optimized Google Business Profile
- · Standardized NAP across Justia, Avvo & BBB
#1
recovered in the Google map pack for its best-converting search
From position 14 to the top of the map — visible again to the clients who matter most.
Three phases. No guesswork.
Month one is mostly cleanup — and just doing that cleanup starts moving the needle. Here's exactly what we do.
Phase 1 · Months 1–2
Become one firm
- Stop the site generating duplicate addresses — week one
- Connect the Spanish and English sites as one firm, two languages
- Build the machine-readable identity record
- Attach the review base to the firm, not the attorney
- Remove junk content and correct the site description
Phase 2 · Months 2–4
Own the question
- Build the pages that answer the exact questions your clients ask
- Complete practice-area coverage — motorcycle, hit-and-run, slip & fall
- Complete city coverage so every city has its own front door
- Write direct-answer content, in English and Spanish
- Standardize across Justia, Avvo, BBB & Google Business Profile
Phase 3 · Month 4 onward
Compound it
- Ongoing content and internal linking in both languages
- Google Business Profile posting
- Continued link earning and cleanup
- Monthly re-testing of the same twenty questions
- Track movement — no vanity metrics
Questions lawyers ask us
SEO optimizes for Google's list of results. GEO — Generative Engine Optimization — optimizes for the AI assistants people now ask questions to: ChatGPT, Gemini, Perplexity, and Google's AI Overviews. The machines read your site differently than Google does, so the work is different. We find the sweet spot between the two.
Month one is mostly cleanup — stopping duplicate addresses, consolidating your identity, attaching your reviews to the firm. Just doing that cleanup starts moving the needle. Real ranking movement in AI answers typically begins in month two as we build the content the machines can read.
No. No request campaigns, no funnels. If you have a strong review base, your reviews aren't the problem — making sure the AI can find and attribute them is. We attach your reviews to the firm rather than only to the attorney, and structure them so the assistants can use them.
No contract, no setup fees. It's a flat monthly fee, fully done-for-you. And we offer a 30-day money-back guarantee — if you're not happy for any reason in the first 30 days, you get a full refund. After that you can leave anytime.
We work with one lawyer per county. Strict NDA. We won't call your competitors. We can't hold the position long, but while we're working with you, your interests are the only ones in the room.
Website access, Google Business Profile access, and Google Search Console. If you don't have any of these, we can help you create them or show you how to get them. That's it — we handle the rest.
Yes — and it matters more for a Spanish-language practice than almost anyone. A client who doesn't read English can now ask a question in Spanish and get a complete answer in Spanish, with names and numbers. That answer is your front door. We build and optimize content in both languages.
The era we're living in today is as exciting as the early 2000s when SEO was still new.
That's GEO today.
Whoever banks on it early wins. Book a free call and we'll run a visibility audit on your firm — see exactly where you stand in the AI answers, and what it takes to get in.